What is the BMW Center of Excellence award?:
Out of over 350 BMW Dealerships in North America, 33 are chosen for the BMW Center of Excellence award. The award is based on 12 key performance indicators which include Customer Orientation, Aftersales data and Service data. In 2016 we focused on our customer feedback. We listened and learned from their surveys and their reviews.
Our focus and hard work definitely paid off. For the year of 2017 we were awarded the BMW Center of Excellence award. The dealerships were chosen for their excellent business performance and intense focus on customer service. Continue reading below for more information about this award and why we work so hard for our customers. 

Customer Service and Customer Experience:
Ludwig Wilisch, the President and CEO of BMW of North America, said in a statement that the awards were created to honor dealerships that "know how to delight their customers and keep them coming back." We owe this award to our loyal customers. To us, treating customers like family is extremely important. Whether you are purchasing a vehicle, coming in for service or purchasing parts, we want your experiences to be stress free and quick.  
Why BMW Northwest?:
We believe owning a vehicle shouldn't come with stress or frustration, but with sheer driving pleasure. The thrill of owning a car should be just as exciting as driving it. We match drivers with BMWs and deliver a memorable experience to every owner. We treat people like a part of our family and build lasting relationships. Our clients 'experience the best'. BMW produces the worlds Ultimate Driving Machine - we deliver the Ultimate Ownership Experience in Sales, Parts, and Service. 

BMW Northwest
A BMW M Certified Dealer Certified Center

4011 20th Street East
Directions Tacoma, WA 98424

  • Sales: 253-922-8700
  • Service: 253-922-8700
  • Parts: 253-922-9161

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