Branding and Marketing Coordinator
Plan, Organize, and Execute the marketing and branding necessities for our BMW and MINI Franchises.
Our automotive dealership group demands clear and compelling marketing campaigns with fresh messages and contemporary design. The coordinator will create and deliver effective programs in the ever changing digital, social, and traditional channels.
To grow dealership and brand awareness, increasing sales and service business while improving customer acquisition and retention by using various marketing tools and media platforms
- Provide company with Online Marketing and Promotions Coordinator
- Create comprehensive strategies with the use of social, digital, online, and traditional media
- Model or event specific mailers and emails to customer base
- Implement on different social media forms to help promote brand/store recognition and attract traffic to dealerships websites and locations
- Work across multiple Brands and Departments
- Maintain dealer’s website content and appearance, adjusting as required while being mindful of current objectives and dealership strategies/promotions/messages
- Implement marketing strategies for short and long term goals
- Organize and implement dealership website blog
- Assist with dealership events and planning
- Coordinate staffing, liaison, and data gathering for each brand and department
- Seek out new areas of opportunity specific to the dealerships PMA - events, ride and drives, etc
- Be able to track and evaluate marketing efforts and report to managers
- Handle on and off site Event Promotions – Auto shows, Club events, philanthropic activities
General Education Requirements:
- A bachelor’s degree in marketing.
- Prior work experience in sales and marketing.
- The ability to multitask across many different platforms of media and ability to prioritize.
- Strong communication skills.
- Be able to interact with lots of people including consumers and department heads/president.
- Be an advocate of the company and brands.
Compensation Depending on Experience